Springs+ is a collection of community pharmacies operated by Pharmasal Limited, a member of the VJ Salomone Group. Previously all the outlets were named and branded independently, each having been established in their respective communities for years.
We were tasked with developing a new brand to bring all of these trusted outlets under one name and brand in order to coordinate and unify their offering, become recognised for their quality and expertise, all without each losing their local and unique charm.
The logomark was developed by blending the recognisable pharmacy cross with motifs conveying the ideas of freshness (the wind mill) and natural springs (the circular swirling motion), which was then integrated as the ‘+’ part of the name. The brand brings a sense of charm and differentiation through its colour palette, use of candid human photography, and a complement of context-specific illustrations which add a personal touch.
